What can you do with a business analytics degree?

Francine, an international student, working at a laptop.

Business analytics graduates can pursue a career in many different industries and companies as a business analyst or data scientist. And in today’s world of big data, multinational companies increasingly require the skills of talented business analysts to deliver data models, insights and strategic solutions. Read on to find out more about business analytics opportunities and why it’s an excellent choice for your university degree.  

Is business analytics a good degree?

Multinational companies are looking for graduates who are able to use data to solve complex problems, inform business strategy and communicate with stakeholders at any level. Study business analytics and you will develop an ideal combination of business and technical skills highly demanded by prospective employers. 

Skills you will gain from a business analytics degree

Problem solving

During your degree you will develop your ability to analyse problems and think critically in order to find creative solutions. You will also gain experience making strategic decisions based on market trends.


Using statistical models you will learn how to analyse large data sets to inform business strategy and new business ventures. For example using information to understand consumer behaviour and buying decisions, and applying that to a marketing strategy. 


A business analytics degree will develop your communication and presentation skills. If you go on to be a business analyst, you’ll be consulting with many different teams on both the technical and business side, so being able to adapt your communication style accordingly is an indispensable skill.


You’ll gain an understanding of technology and programming languages such as Java and C++, so you can adopt a technical mind-set when approaching business problems. You’ll also gain experience with different testing methods and databases.

Time management

Business analysts need to be able to work under pressure, manage projects and deliver to important timeframes. During your degree you will develop these transferable skills, enabling you to prioritise tasks and manage your time effectively in your studies and beyond.

Business analytics career opportunities

With a Bachelor of Business Analytics degree you can go on to work in many different sectors and organisations as a business analyst. This role involves using knowledge of computer science and statistical modelling to help businesses grow.

What to expect as a business analyst

Business analysts are largely office-based but may require travel to meet clients and stakeholders. Working hours vary depending on your employment basis, but if you are a permanent employee you could expect to work full time, Monday to Friday.

Business analysts use tools for data visualisation, business intelligence reporting, analytics and statistical analysis. Through quantitative analysis you’ll collect and interpret big data, and apply it to decision-making across many areas of the business. You’ll also be responsible for database management and data modelling.

Related jobs

In addition to business analyst, job roles directly related to your degree include:

Market research analyst

Market research analysts collect and examine data and information on consumers and market trends. Through quantitative or qualitative research you’ll help clients and colleagues understand insights that will drive sales of products and services.

Process analyst

This role involves improving business performance and processes through strategic analysis. Working with business and IT teams, process analysts review internal systems and develop strategies that drive improvement.

Data scientist

Similar to business analysts, data scientists use a combination of technical and analytical skills to translate large amounts of data into meaningful solutions to business problems. Data scientists share insights and data models to help companies make objective decisions.

Management analyst

Usually employed on a consultancy basis, management analysts help businesses improve or navigate challenges. They collect and analyse data and use results to recommend solutions that will improve performance, drive efficiency or support with organisational changes.


Business consultants work on a contractual basis and work with companies to solve a specific problem. These professionals generally specialise in a particular area of business, such as human resources or marketing, and work to analyse and improve processes.

Alternative business analytics degree jobs you could pursue include:

  • Systems analyst
  • Project manager
  • Chartered accountant
  • Business advisor
  • Supply chain management
  • Logistician
  • Market research analyst

Salary potential

With a business analytics degree, salary expectations in the Netherlands for new graduates can be around €2,500 per month (source: Gemiddeld Inkomen). More experienced business analysts typically earn €5,760 per month with the highest monthly salaries reaching €8,870 per month (source: salaryexplorer.com).

Where could I work with a Business Analytics degree?

As a Business Analytics graduate, you can work in any industry. You may choose to specialise in a particular industry such as banking or energy, or you may also work in an specific area of business like marketing or supply chain management.

For example, you could work for:

  • Specialist business analysis firms
  • Consulting and professional services companies
  • Public sector organisations
  • Technology companies
  • Research firms
  • Larger organisations with in-house analysts

After you have some industry experience you may consider working on a self-employed or consultancy basis.

Further your education

After completing your bachelor’s, you may like to further your studies and increase your earning potential by going on to study a Master of Business Analytics programme. This can give you the opportunity to specialise further in areas such as artificial intelligence, information sciences or econometrics and operations research.

Why study business analytics in Holland?

Globally respected universities, English-taught courses and post-study work opportunities after graduation are just some of the reasons you may choose to study in Holland.

After studying business analytics you will have skills highly demanded by employers, plus you can stay and work in the Netherlands with the Orientation Year for Graduates Seeking Employment.

University preparation for international students

International students who need additional academic and English language training before studying at a university in Holland can choose to study a pathway programme at Holland International Study Centre.

The BSc Business Analytics degree at Vrije Universiteit Amsterdam develops theoretical techniques and real-life business knowledge. It’s a three-year degree, taught in English, where you can develop skills in communication, consulting and presenting as well as statistical methods and programming languages. You’ll also get to hear from guest speakers from the business world and visit companies such as IBM and Deloitte to understand more about career opportunities.

Manh from Vietnam has been studying at the International Study Centre and shares why he chose business analytics. He said:

"There was a heavy business influence in my family, but I was not fully into business as a child. I was more into technological advances.

“Growing up, I became more and more interested in technology, especially in programming and computer science. But there was also a side of me that liked to study business. So it was amazing that I found this major because it offers both studying business and programming, put into one major. I really think it's a perfect major for me.”